TRAFFICMASTER BRANDING

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THIS ISN’T ‘SAT NAV’, THIS IS JOURNEY MANAGEMENT

Trafficmaster, one of the UK’s leading journey management companies had lost its way in the plethora of emerging satellite navigation brands. A comprehensive re-branding and re-positioning was required if Trafficmaster were to, rightly, stand above their so-called competitors.

We introduced the theme of ‘Intelligent Driving’ supported by a new contemporary identity that could be rolled out across all communication channels. Whilst unique this branding also stayed true to the Trafficmaster worldwide group vision and identity.

Photography: www.juliancalverley.com

Additional  Photos